Video production and post-processing are where the video and photo clips are assembled into a composite video. This is where the art of taking pictures meets the art of developing a deliverable product that meets the expectations of the client.
What is typically done in Video Production and Post-Processing?
Videos, photos, voice, and music components are planned and then sequenced into the software’s timeline. Each component has a time associated with it, so the sequence is planned from beginning to end with a target run length. For a specific run length, video segments are cut to the desired length and photos added/removed for a pleasant balance.
Post-Processing is challenging, but is key to achieving great results. In addition to assembling the components, there are special effects that include cropping, adding motion to photographs, reducing shake and vibration, adjusting brightness, contrast, color density, etc. Sometimes, a voice or music track is not needed, but other times they’re critical to finish that perfect video.
Once the video has been assembled, it is rendered – or processed into the feature video. Rendering is processor-intensive and can take as long as several times the finished run length.
Tell Me More about the Sound Track:
As you know, aerial drones don’t record audio. For many productions, this is OK because the finished video doesn’t require a sound track. For example, the business person is in an open office space where the audio can be distracting to others. A target audience like this is looking for information – and subtitles will suffice.
There are other productions where a sound track is preferred and, fortunately, video mastering software makes adding a sound track relatively easy. The hard part is getting the audio track, whether it’s the client’s voice recording or a specific music request. You’ll want to work closely with the client at this stage as the process works best when he/she understands what is needed and provides the voice and music files.
In my experience, manipulating the visual media is the easy part. Sound, on the other hand, can run into multiple iterations with each requiring another rendering and submittal for approval.
Visit our Portfolio page for examples of the different types of sound tracks.
Should I be concerned about Copyrighted Material?
We must respect copyrighted material, whether it’s video or audio. So, although it may be easy to copy a track from our favorite CD/DVD, there’s also the risk of getting discovered and forced to pay. Detection methods are now being used to track unlicensed usage of media, and copyright owners love to demand outrageous prices when someone gets caught. It’s always best to purchase the license and have a clear conscience.
I could spend a lot more time on copyrighted media, with some horror stories to go along with it. For now, let’s stop here and I’ll follow up later with a more detailed blog.